Dave Wade

Board Member

Dave Wade is a U.S. Army veteran, entrepreneur, and co-owner of Performance Driven Marketing, a results-focused agency he co-founded in 2008. With roots in marketing dating back to 2005, Dave has spent almost two decades helping businesses across the country grow through smart, no‑nonsense strategies that actually deliver.

After Army service, he enrolled in Weber State University’s athletic training program (thinking physical medicine was his path). But while earning money selling Yellow Page ads he discovered a natural talent for marketing. His early work in print advertising led into digital strategy, SEO, web design, branding, and multi-channel lead generation. That growing expertise and commitment to learning laid the groundwork for Performance Driven Marketing.

Since founding PDM in 2008, Dave has helped businesses nationwide improve visibility, drive lead flow, and scale with precision. His client-first approach is built on accountability, honesty, and treating every client’s business like his own. He’s spoken at conferences across the country, lobbied Congress on digital advertising policy, and earned a reputation for being a straight shooter who gets results.

On the national stage he serves on the board of the BlackStar Syndicate, a high-impact network of entrepreneurs focused on elite-level collaboration, strategic deals, and business growth—not a social club but a vetted alliance of operators committed to excellence.

Locally, Dave coaches high school wrestling, teaching discipline, leadership, and resilience—values he carries into his work with clients. He brings the same intensity and loyalty whether he’s in the boardroom or on the mat.

He’s also a proud husband and father, loves spicy food, and still bleeds red for the University of Utah. Go Utes.